Transiraq is a food and consumer goods distribution company in Iraq. They started in 1995 and have been expanding from 1995 until the present. Their goal is to become the number 1 distributor of foods and commercial goods in Iraq. The transiraq headquarters is located in Baghdad. However, they are developing an international infrastructure. Currently, they have three other stations, in Erbil, Basrah, and Kerbala. Currently they have not expanded outside of the middle east. They import to these 3 cities from Iraq via the Jordan River.
As the Iraqi market is growing, the success of transiraq is as well. Although their webpage proclaims that their success can be seen upon the shelves of stores, they also note that the increasingly secure state of the economy has stimulated the consumer market and left 25 million people with disposable income, interested in the new traniraq market and ready to invest in it.
The key to their success is that they believe they “have the local experience and administrative structures necessary to provide the strong service and support necessary for our suppliers and customers to succeed”
One of their main brands is called the Hello brand. This is food distribution company that serves mayonnaise, sauces such a marinara sauce, ketchup, canned fruits, vegetables and jams. The Hello brand has in some ways become TransIraq’s success story, as they have taken Hello from an average company in 1995, to the number one position in the low-medium income sector of the market in Iraq.
TransIraq is connected with various networks, groups and causes. In addition to distribution they have their own trading sector of the business, Trans Iraq Trading Limited. They are also part of the Bahrani Group, a company established in 1925 that encompasses a number of food industry enterprises. They describe themselves as “a diversified business group with several companies owned both collectively and individually by various members of the Bahrani family” to help stimulate the economy and consumer buying in Iraq, and also distribute a variety of healthy and tasty foods to Iraq, which they have succeeded in. Now, their goal is to expand their international base and enhance business’ of the food industry in neighboring countries.